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Behr Paint Company Launches BEHR PREMIUM PLUS® ECOMIX™ Plant-Based* Paint & Primer

SANTA ANA, Calif., Nov. 3, 2025 /PRNewswire/ -- Today, Behr Paint Company announced the launch of BEHR PREMIUM PLUS® ECOMIX™ Plant-Based* Paint & Primer, an innovative paint and primer that combines positive environmental benefits with ...

Behr Paint Company and Google Cloud 'Paint' a New Future for Home Improvement with AI-Powered Color Selection

Google Cloud today announced a partnership with Behr Paint Company, a leading provider of premium paints and stains, that will make the paint color selection journey easier and more personalized for consumers. By combining Behr's extensive proprietary ...

Behr Paint Company Announces 2026 Color of the Year: Hidden Gem

BEHR® Research Reveals a Powerful Link Between Paint Color and Self-Confidence

Behr Unveils Second Annual Commercial Color Forecast and New Designer Council

Behr Paint Company announces its 2026 Commercial Color Forecast, a curated collection of colors rooted in elemental harmony—a thoughtful approach to color that balances natural elements, nostalgic touches, and technology influences.

Greener by the Gallon

At Behr Paint Company, sustainability isn't a side initiative—it's built into the way we think, create, and grow. We're proud to spotlight how our Eco Product Design Principles are guiding us toward a more sustainable future—through our products, ...

Behr Paint Company Reveals its 2025 Exterior Stain Color of the Year, "Cedar," Alongside Annual Curb Appeal Collection

Behr Paint Company has selected Cedar, a warm, earthy hue inspired by the natural tones of cedarwood, as its 2025 Exterior Stain Color of the Year. The launch comes as 82% of homeowners are choosing to invest in the look and feel of their current home ...

Celebrating 50 Years of Innovation and Quality with KILZ®

This month marks a special milestone for the KILZ® brand as we proudly celebrate our 50th anniversary. Over the past five decades, KILZ has grown from a groundbreaking primer to a trusted name in the coatings industry. As we reflect on our journey, we ...

Behr Paint Company Announces 2025 Color of the Year, “Rumors,” a Deep Ruby Red That Makes a Statement in Every Space

Today, Behr Paint Company announces its highly anticipated 2025 Color of the Year: Rumors, a deep and dynamic ruby red that empowers DIYers, designers and paint professionals to create impactful color moments. In fact, about 75% of Americans say they ...

The New Magnolia Home by Joanna Gaines® Classic Interior Paint Line by KILZ® is Now Shoppable on Amazon

The KILZ brand, a leader in high-quality paints and primers, is thrilled to announce that as of today, Magnolia Home by Joanna Gaines new Classic Interior Paint & Primer is available to purchase on Amazon, the world's largest online retailer, for the ...

Joanna Gaines & KILZ® Debut ‘Magnolia Lakehouse Collection’ from Magnolia Home

Today, Joanna Gaines and the KILZ® brand, a leader in high-quality paints and primers, reveal the new ‘Magnolia Lakehouse Collection’ of colors curated by Joanna for Magnolia Home. Crafted by KILZ, this new palette highlights seven colors, drawing ...